Views:4 Author:Site Editor Publish Time: 2019-12-25 Origin:Site
- Fry house, fry stock, fry shoe, fry what next
Recently, a hot topic is "Fried shoes". A pair of so-called limited-edition sneakers from a certain brand can shoot up to 20 or 30 times the official price on the sneaker market. Whenever the new fashionable shoes are released, there are often hundreds of people queuing in the rain, overnight queue "wonders". At a sneaker auction in London in July, more than 100 pairs of rare running shoes sold for $1,287,500, or about $9.09 million, prompting the "one pair of shoes is an average annual family salary."
Tulips were introduced to Europe 400 years ago. Aristocrats were enamored with the showy plant, and Dutch merchants took the opportunity to organize guilds, monopolize the supply of the plant, and push up the price between each other, declaring it "as precious as gold", attracting the unsuspecting common people and foreign businessmen to invest continuously, pushing up the price of flowers thousands of times in a few months.
The bubble of the 17th century was punctured just before spring. When it came time to plant tulip seeds, people suddenly began to wonder if the seeds they had bought for so much money were really worth it. So the first guy started selling, then the second guy, then the third guy...It has fallen faster than it rose.
But today is different, As for the sneaker business, it's still growing. These transactions are mainly taking place on "trend trading platforms", A domestic platform sold more than 10 billion yuan worth of shoes in 2018 and provided users with a low-threshold staging service. Another platform has three indices for the shoe market, namely Nike, AJ and adidas, which are updated minute by minute like the K line of the stock market, but with more volatility. Another shoe exchange, which claims to be based on blockchain technology,-- simply put, , but you can buy a 1 per cent stake in the pair and make a profit selling it.
Human financial history, almost like the history of bubbles, rotates only the objects of hype. In the 1980s, clivia in the hot money speculation, market prices rapidly rising......Until it was exposed and criticized, the government to take measures, immediately depreciation of clivia 100 times. About 20 years later, millions or even tens of millions of yuan of bluegrass began to become the object of hype. That time, however, it collapsed as capital found a more profitable outlet -- real estate. So in 2008 then, it sold for a paltry $300.
Almost the same thing happens again and again: tea, garlic, mahogany furniture, post card...Then to today's sneakers. There is always money to be made in the hype, but it is almost always the money of other "unlucky" entrants.
Some scholars summed up the speculation arbitrage several big steps: first, the control of supply. This is not difficult for today with a large number of "scalpers" resources of the shoe big speculators. Of course, it depends on manufacturers' connivance and regulators' non-intervention. So far, at least, they seem to be working. Especially those who are called "faith" by sneaker lovers. According to one analysis, "hunger marketing" guarantees profit margins and the frequency of sky-high shoes is the best brand promotion, boosting sales of all its products. Second, big speculators must control the flow of upstream and downstream. Today, the convenient online reselling platforms beloved by young people have taken on the task. Platforms collect fees and fees from resale, profit from increasingly frenzied trading and capture higher valuations. The final step is the necessary buildup. For example, a flow of the same star, a variety show, or even a production of false news, will be enough to make young people flock.
From the whole, no matter what speculation, are speculative behavior. We're pretty much guessing the same thing as ever, although, of course, different people have different incomes, preferences, familiar Settings and circumstances, leading to different investment preferences. Young people trade shoes because shoes are familiar to them, easy to value and easy to trade. Although everyone has dreams of making money, it is seldom the banker who takes wealth away from the rest. In general, no matter how the industrialized products are used, they are still mass production line products. Hunger marketing can only create psychological scarcity effect, but cannot create real value scarcity. Young people may love sports and be crazy about sneakers before, they suddenly find that their hobby is also a chance to make a fortune, they want to try it, although it is a sweet taste at the beginning, it can't last long.
What we should see is the relationship between the shoe-frying boom and asset bubbles in society. In the bubble economy, the consumption capacity of young people is also greatly enhanced, and the trend of wealth youth is obvious. Therefore, the youth of investment and speculation targets and the generalization of investment and speculation will appear. In addition to the concept of younger people, the so-called "post-70s generation investing in stocks, post-80s generation investing in houses, post-90s generation investing in currency, post-00s generation investing in shoes" may also reflect the hysteresis of the wealth effect. This is perhaps the darkest moment in the corny greed story: once profitable, love may be irrelevant, until it becomes a cover for shame.
In this society, we should abide by the market order, can develop hobbies, but do not turn hobbies into profitable tools, become a benefit to the society, have a sense of justice, down-to-earth people.
Hope leads you better.