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Gorman's EKN eco-friendly shoes

Views: 2     Author: Site Editor     Publish Time: 2019-09-17      Origin: Site

 -Turn the page on environmental protection


Due to people's insufficient expectation of the negative impact of highly developed industry and unfavorable prevention, it has led to three global crises: resource shortage, environmental pollution and ecological damage. Therefore, ecological environmental protection is the focus of human attention.


China has begun to require garbage sorting in major cities, Mexico has developed organic sports shoes with plastic bottles and seaweed, and Australia's popular logo Gorman has launched environmentally friendly shoes, all of which are conscious efforts to protect the ecological environment. One of the most talked about is the introduction of environmentally friendly footwear. Instead of using animal skin, the shoes are made of sustainable, environmentally friendly materials that perform extremely well both in durability and aesthetics. This is not the first time Gorman has achieved "good results" in environmental protection.


In 1999, Gorman was born in Melbourne, Australia. Within two or three years after its establishment, Gorman has become a household name in Australia and set off a fashion wave in the Australian fashion industry with its unique style and excellent quality. Lisa Gorman, the founder of Gorman, who has previously shone in the fashion industry, said of her inspiration: "inspiration comes from everyday life. I always find my creative inspiration in everyday life to serve the things I create and my customers. This is what people usually say about doing their daily things the way they like. I like to show things that are culturally and naturally present in my prints and make sure that they are alive and current. Because that's what I see." So from the very beginning of the brand, she has been thinking about how to keep the beauty of nature longer and more people can see it. As a result, Gorman began to take action in the environmental cause.


Gorman's first step into environmental protection was in 2007 when he launched the organic label, promising that at least 25% of the fabric would come from GOTS certified organic cotton. Other fabrics are also made of sustainable materials. It is worth mentioning that many farms will cut merino sheep's tails in the breeding process for the reason that shearing is more convenient. Merino sheep will suffer great pain in the process of shearing. Therefore, Gorman refuses to use shorn sheep's wool, and chooses non-shorn sheep's wool with higher cost instead.


In addition, Gorman carries out the environmental protection concept from production to sale. A 2008 study by the British government found that shipping 1.5 kilograms of carbon dioxide per ton of clothing by sea and 143.0 kilograms by air. In order to speed up the sale of goods, many brands carry out frequent cargo transportation by air, land and sea. Gorman currently transports 80 percent of his goods by sea to minimize environmental impacts. Gorman has made many compromises for this invisible achievement, such as allowing longer delivery times and consolidating deliveries to reduce the number of shipments.


Although Gorman's clothing is known for its high saturation of colors and colorful prints, Gorman follows a "minimalist" approach to store decoration, choosing recycled or plantation wood and using non-toxic natural oils and less toxic paints. Unbleached linen curtains from Irish brand Tretford, durable chemical-free cashmere carpets, and even decorative furniture and lighting fixtures are recycled 20th-century "antiques".


For a brand, excessive investment in environmental protection will not save costs, but requires more manpower and material resources. But Gorman still wants to infect society with his own actions, just as the idea of individuality is transmitted to everyone with printing. This joint activity is a new chapter for Gorman, which means that Gorman has truly achieved "influence others to protect the environment".


There are many examples of environmentally friendly footwear. A shoe company in the United States is selling a new type of shoe that is not new. Like Adidas' x Parley range, Rothy's new shoes are woven from yarn made from recycled plastic bottles and have carbon-free soles, insoles and packaging that make them completely recyclable after they are discarded. Rothy's knitted uppers are made entirely from recycled plastic bottles. The bottle body is crushed into fragments, made into plastic particles and woven threads, and the unique seamless 3D weaving technology is used to precisely cut the entire shoe along the patent last. In addition to the uppers, Rothy's insole is made of recycled foam, and its carbon-free rubber sole avoids unnecessary oil consumption. Even the packaging is made from 100% recycled paper, and only 6% of the resources used in the entire production process are wasted.


Companies are trying to make shoes more environmentally friendly, a great discovery. But environmental problems are not isolated. They need to be addressed in the course of development by combining environmental protection with the requirements of economic growth and development. Full consideration should be given to the situation of developing countries, and developed countries should make more contributions to international environmental protection by transferring environmentally sound technologies on preferential or non-commercial terms, so as to establish a new international economic order and create necessary conditions for global environmental protection.


I hope that human beings can do better in environmental protection, benefit the next generation, and have a good and healthy living environment.

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